The Justinianos' American distributor operated in bulk, selling only what it had in stock and providing no custom work. Lazzar, on the other hand, beckoned as a design shop and apparel factory in one.
Becerra's team conferred on the particulars of what the Justinianos desired: a light fabric that vented away moisture, providing relief from the heat of the kitchen. The two companies were able to communicate easily by phone and video without having to navigate a time difference.
They started small, with a few dozen chef's jackets. By September 2021, Veronica's Embroidery was purchasing 1,000 linen shirts in a single order, at prices close to what its previous distributor charged for imports from Asia.
